Government entities’ ironic titles, the promotions of large corporations and religious propaganda are all reflections of this word. We all pull to ourselves that which we most fear; institutions are no exception. In duality every action has an equal and opposite reaction. Alchemy is the only way around this. A strong intention, coupled with complete openness to the how of our intention’s manifestation, allows for the flow of serendipity and synchronicity. I surmise that the universe delights in fulfilling intentions and desires in an unexpected, creative, multifaceted and efficient manner. Insisting on the how of an intention’s realization is akin to a beggar accepting only Susan B. Anthony coins.